List Cleaning

Your Lists
There are three things that make a direct marketing initiative successful.

- The list.
- The offer.
- The creative.


And they come in that order. A bad list – including wrong or incomplete addresses and names – wrecks everything. No matter how much you spend on production and postage, a campaign sent to a “dirty” list will fail. Undelivered, it is truly junk mail.

Cleaning It Tools

Coding Accuracy Support System (CASS) Certification
We get you automated postage discounts (you save around $.05 per piece off the non-automated rates) by running your list through the CASS certification process. It verifies your recipient’s address against a range of deliverable addresses, and lets us imprint a delivery point or carrier route barcode on your piece.

National Change of Address (NCOA) System
We can also run your list against the USPS database of change-of-address cards from the past four years. This is an optional step, but we highly recommend it.

Making It Work Better

Keycoding
We can append a small, unnoticeable code into the address block that tells you which offer, list or design drew the best responses. It’s an important way to test and improve your marketing efficiency.

“Suppression” and “Merge / Purge”

- “Suppression” is removing your current clients from your solicitation mailings.
-  “Merge Purge” is melding your client list and a rental list to make sure that your recipients don’t get two pieces. It also prevents you from paying double postage to reach whole groups of people. Merge / purge can also be done to discover the total purchases done by a single person, single business, or single address.